Viola Domestici

Lay Day Studio is an artisan skateboard brand based in Modena, Italy. This is a personal project exploring how Lay Day Studio could evolve and communicate through a book and a website.

The communication reflects the brand’s tone and style, balancing authenticity and contemporaneity. The typographic choices and both the editorial and web design approach enhance the artisanal quality of the unique pieces produced by Francesco, highlighting their distinctive character and attention to detail.