Oiiil
A different approach to one of the most traditional products. This is a personal project, realized using unusual visual elements and colours to represent olive oil. The name Oiiil has been conceived playing with onomatopoeia. Few specific elements, applied to different supports, can create a strong visual identity.
The concept evolves around the state of matter as the defining element of the product’s identity. In its liquid state, the substance becomes expressive and dynamic: typography flows, bends, and stretches, echoing the fluid nature of oil. This interaction with form introduces a distinctly modern visual language, where letters are no longer rigid but adaptive, almost organic. The result is a system in which the material quality of the product directly informs its aesthetic, creating a cohesive and contemporary identity that feels both experimental and deeply connected to its essence.
